Canon’s Ramadan food photography campaign to help educate children in Uganda and Iraq
‘Food for Cause’ campaign – 21st April to 21st May 2021
We are proud to actively support Dubai Cares during this period and encourage our customers, fans and ambassadors to get involved and make their contribution
Canon (www.Canon-CNA.com) is supporting philanthropic organization Dubai Cares this Ramadan to help give children in Africa and the Middle East access to life-changing education opportunities.
For every food photo submitted to Canon’s ‘Food for Cause’ campaign, the global imaging specialists will donate US$1 towards two Dubai Cares’ programmes - Girls in Crisis in Uganda and Recovery and Resilience in Iraq.
This Ramadan, imaging specialists Canon have committed to supporting the UAE-based global philanthropic organization, Dubai Cares (www.DubaiCares.ae), part of Mohammed Bin Rashid Al Maktoum Global Initiatives, to help to raise much-needed funds for children’s education in the Middle East and Africa. Following a year when the COVID-19 pandemic has created enormous challenges for people from all walks of life, Canon is determined to help make a difference.
The ‘Food for Cause’ (https://bit.ly/3dXyoc8) campaign combines two important aspects of the holy month of Ramadan – philanthropy and food. Canon will donate US$1 to Dubai Cares on behalf of everyone who submits an original ‘Food for Cause’ photo between 21st April to 21st May. The goal is to raise thousands of dollars for Dubai Cares programmes that are empowering children with access to quality education.
“The holy month of Ramadan is a very significant time of giving. We are proud to actively support Dubai Cares during this period and encourage our customers, fans and ambassadors to get involved and make their contribution. Simply share any original food-related image on the website before 21st May. It could be a traditional dish, a favourite meal or celebratory feast, it’s an opportunity to share your food story and give to children in extremely poorly-resourced areas,” encourages Mai Youssef, Corporate Communications and Marketing Services Director, Canon Middle East and Canon Central and North Africa.
“Our corporate philosophy at Canon is ‘kyosei’, a Japanese word for living and working together for the common good. With the ‘Food for Cause’ campaign, aspiring and professional image-makers can, with a simple upload, collaborate with Canon and Dubai Cares.”
Dubai Cares is working towards providing children and youth in developing countries with access to quality education. Uganda and Iraq are two of the many countries where Dubai Cares is actively making a difference.
“We believe that together we can create a better world through education, collaboration and a shared vision,” said Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares. “Canon’s ‘Food for Cause’ campaign allows everyone to contribute to this vision by offering all photographers the opportunity to leverage the power of a picture for a greater good. With every picture they submit, they will be supporting the education of young girls and boys affected by the refugee crisis in Uganda and conflict in Iraq through the rebuilding of their schools.”
Uganda is home to more than a million refugees, which has placed enormous pressure on the education system. Both refugee and local children face serious challenges to accessing education, including distance, limited resources, inequality, gender-based violence and language barriers.
The Dubai Cares’ Girls in Crisis campaign is tackling these challenges by building a new school, improving existing facilities and supporting educators. More than 11,150 adolescent girls and boys are benefiting from the work being done.
In Iraq, the education system has not recovered from years of war and conflict, during which thousands of schools were severely damaged. Dubai Cares Recovery and Resilience in Education programme is rebuilding schools in Baghdad and Mosul and helping 14, 400 children get access to education.
The ‘Food for Cause’ charity campaign is open to photographers, 18 years and older, living in central and northern Africa & Middle East region. For each original image uploaded before midnight May 21st, Canon will donate US$1 to Dubai Cares and double the total amount at the end of the campaign.
The ‘Food for Cause’ campaign is just one of Canon’s many corporate responsibility programmes. For more details about how Canon imagines and invests in a more beautiful future (LINK).
To submit your ‘Food for Cause’ picture click here - https://bit.ly/3gL2IIB. Terms and conditions apply (https://bit.ly/3nst6bE)
Canon Central and North Africa: www.Canon-CNA.com
Dubai Cares: www.DubaiCares.ae
Girls in Crisis in Uganda campaign: https://bit.ly/3vpyQ8T
Recovery and Resilience in Iraq: https://bit.ly/3u2n04n
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
Media enquiries, please contact:
Canon Central and North Africa
APO Group - PR Agency
Rania El Rafie
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://bit.ly/3sXbqpH) - ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good.
Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
For more information: www.Canon-CNA.com.