Source: Universal Music France | Apr 24, 2024

Universal Music France and Binetou Sylla, founder of leading independent label Wèrè Wèrè Music partner to lead Def Jam Africa across French-speaking Africa

Universal Music France and producer Binetou Sylla form strategic relationship to lead Def Jam Africa, focusing on further developing French-speaking regional artists globally

Universal Music France (UMF), a division of Universal Music Group (UMG) (www.UniversalMusic.com), the world leader in music-based entertainment, today announced a new strategic relationship with Binetou Sylla, acclaimed producer and founder of leading independent label Wèrè Wèrè Music to lead Def Jam Africa within French-speaking markets on the continent, in…