Accor
Source: Accor |

Accor leverages expanded brand portfolio to accelerate Africa development plans

Group identifies opportunities to innovate in new and existing markets as it consolidates its presence across the continent

Accor (www.AccorHotels.com), a world-leading augmented hospitality group, is fast-tracking its development plans in Africa, leveraging its expanded portfolio to consolidate its leadership position in North and West Africa, and achieve rapid growth in Sub Saharan and East Africa. With the industry’s most dynamic portfolio of brands, covering every market segment…

AccorHotels
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    • Mark Willis, CEO Middle East & Africa, AccorHotels Kwame Nyantekyi-Owusu, Chairman of Inter-Afrique Holdings Signing of Pullman Accra Airport City at AHIF
    • Mark Willis, CEO Middle East & Africa, AccorHotels at the Regional Leaders Panel at AHIF
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Source: AccorHotels |

AccorHotels: A Record Year of Growth and Development in Africa

From Strategic Acquisitions to Developing Sustainable Hospitality in Sub Sahara Africa, AccorHotels Continues to Lead from a Position of Strength

Straight from the African Hotel Investment Forum (AHIF) in Nairobi, AccorHotels (www.AccorHotels.com), the world’s leading travel & lifestyle group, announced a record year of development in Africa. Beginning with the 50% stake in the Mantis Group in April, followed by the announcement in late July of a dedicated Investment Fund…

AccorHotels
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    • #MyChicAfrica, the digital campaign by AccorHotels and Air France to explore Africa makes a stop in Dakar (1)
    • #MyChicAfrica, the digital campaign by AccorHotels and Air France to explore Africa makes a stop in Dakar (2)
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Source: AccorHotels |

#MyChicAfrica, the digital campaign by AccorHotels and Air France to explore Africa makes a stop in Dakar

AccorHotels Africa is working on developing the MyChicAfrica brand content platform, the aim being to showcase a trendy, dynamic Africa through its flagship destinations

Launched last April by AccorHotels (www.AccorHotels.group) and Air France (www.AirFrance.com), the #MyChicAfrica digital campaign offers African influencers the possibility of becoming Ambassadors of their continent, both at the local and international level, in order to portray a bold and trendy Africa. The premise is simple: an African influencer invites another…