Ringier to Partner with Leading Kenyan Entertainment Brand, Ghafla
With this partnership and relaunch, Ghafla will now also become a regional publisher aimed at providing innovative, insightful and entertaining content targeting the wider East African market, and will have footprints in Kenya, Uganda, Tanzania and Ethiopia
This partnership will give us access to international know-how and will ensure that we can learn from and apply the global expertise that the Ringier team brings with it
As part of its continued expansion, Ringier Africa Digital Publishing (RADP), Ringier Africa’s publishing company, will work with Kenya’s top entertainment website ‘Ghafla’ (www.Ghafla.co.ke/). The partnership sees Kenya’s leading entertainment platform relaunch and enhance its editorial output, by diversifying Ghafla’s content to include current affairs, news and analysis.
With this partnership and relaunch, Ghafla will now also become a regional publisher aimed at providing innovative, insightful and entertaining content targeting the wider East African market, and will have footprints in Kenya, Uganda, Tanzania and Ethiopia.
Since it first launched in 2009, Ghafla has led the way in publishing up to the minute, youth-oriented entertainment news for East Africa, known for breaking top stories and building an active community of mobile-savvy followers across the continent. The partnership with Ringier (www.Ringier.com) and relaunch consolidates Ghafla’s position as Kenya’s top entertainment news brand, as well as signals a new strategic direction in terms of expanding the editorial scope to include more politics, current affairs and international news stories, to further increase the popular platform’s followership. The redeveloped platform will also look to significantly increase its video and new media content, across all content sections and channels.
Ringier Africa & Asia CEO, Robin Lingg said Ringier is constantly reaching for new opportunities to strengthen its position as an innovative and leading publisher; “We are excited to welcome Ghafla as a new partner of our business in East Africa, seeing a lot of great potential in the product and its further growth opportunities.The inclusion of Ghafla into the Ringier family comes at an exciting time for our publishing company, as we continue to invest in building out a fast-moving, pioneering, credible and truly pan-African publishing network.”
Ringier Africa GM, Leonard Stiegeler said that Ghafla’s partnership with Ringier’s publishing arm also fits well into Ringier Africa’s overall strategy to build out leading digital businesses throughout the continent in four key verticals: content, classifieds, e-commerce and digital marketing; “Ghafla will benefit from being part of a leading pan-African digital media group and able to tap into connections from across the continent.”
Ghafla is also expected to benefit from Ringier’s 180+ years of experience and knowledge in the media industry, to become a leading East African online news platform and media publisher as well as to bring new exciting products and offerings to its existing and new advertising clients.
Tim Kollmann, Ringier’s Managing Director of RADP adds, “Working with the Ghafla team, we will be settting new standards in the regional media space, offering up-to-date information at any time of the day, directly to East Africa’s media consumtion tool of choice; the mobile phone.”
Commenting on the partnership, Ghafla’s founder, Samuel Majani, who will continue as Co-CEO of Ghafla, notes that his mission from day one was to get news to Kenyans online. He adds, "I am very proud that Ghafla, which started in a Kenyan bedroom seven years ago, is now partnering with one of the largest African media enterprises. This partnership will give us access to international know-how and will ensure that we can learn from and apply the global expertise that the Ringier team brings with it".
Distributed by APO Group on behalf of Ringier AG.
Corporate Communications, Ringier AG,
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Ringier Kenya runs Rupu, the countrys leading online deals platform and Pigiame, the countrys leading online classifieds platform. Ringier Kenya is part of Ringier Africa.
Ringier Africa (www.Ringier.com) is the leading diversified digital media company in Africa. It operates digital publishing, classifieds and e-commerce platforms, as well as a digital marketing agency across Africa. Launched on the continent in 2011, Ringier Africa represents the most recent international expansion of the Swiss media enterprise Ringier, which established successful operations in emerging markets in Eastern Europe and Asia since 1989. With a hyper-local approach and supported by Swiss technology and expertise, which is running some of Europe's largest online content and classifieds platforms, Ringier Africa’s employees focus on bringing tailor-made mobile-first experiences to the African consumer. Besides its pan-African digital agency Ringier Digital Marketing, Ringier Africa runs the leading English-speaking West African online content platforms Pulse (NG, GH). It additionally runs the leading online classifieds platforms in French-speaking West Africa, Expat-Dakar & MaMaison (SN); English-speaking West Africa, Cheki (NG, GH), Jobberman (NG, GH) & Private Property (NG) and in East Africa, Pigiame (KE); ZoomTanzania (TZ), Cheki (KE, TZ, UG), Brighter Monday (KE, TZ, UG) and BuyRent Kenya (KE) through its JV with OAM in set-up phase, Ringier One Africa Media (ROAM). In e-commerce it runs the leading online deals platforms Rupu (KE), Tisu (GH) and DealDey (NG) through its JV with Silvertree in set-up phase, Ringier Africa Deals Group (RADG). In each of its markets, Ringier has strong local presence with offices and staff.