CANAL+ADVERTISING (www.CanalPlusAdvertising.com) has become, since several years, the reference partner to optimize the communication of pan-African and local advertisers in French-speaking sub-Saharan Africa.

The results of the AFRICASCOPE 2021 wave (January-December 2021), the reference study on French-speaking Africa (KANTAR), demonstrate once again the leadership of CANAL+ADVERTISING on the total of the 8 countries measured, CANAL+ADVERTISING shows a cumulative Audience Share of 45%. Thus, nearly 1 viewer in 2 watches the channels marketed by CANAL+ADVERTISING. Massive audiences that allow advertisers to multiply advertising contacts throughout the French-speaking territories of sub-Saharan Africa.

CANAL+ADVERTISING offers a wide and exhaustive range of channels that combine power and targeting: NOVELAS TV, NOLLYWOOD TV, A+, CANAL+SPORT, CANAL+ and its declination, FRANCE 24, TV5 MONDE, TRACE, GULLI AFRICA... All of these channels allow advertisers to communicate with clearly identified commercial targets: Women, Men, AB individuals, 15-34 years old, Families...

In each country, CANAL+ADVERTISING is a major player, with significant cumulative Audience Shares: Burkina Faso (44%), Cameroon (30%), Congo (60%), Côte d’Ivoire (63%), Gabon (62%), Mali (49%), DRC (47%) and Senegal (30%). CANAL+ADVERTISING thus enables advertisers to maximize the effectiveness of their campaigns by targeting a country, thanks to its offer of local media and content: A+IVOIRE, SUNU YEUF, MABOKE TV...