UNODC launches a national media campaign to fight corruption
The campaign falls within the framework of implementing Egypt’s Anti-Corruption Strategy and will run until the end of July
UNODC has been providing technical assistance to Egypt to strengthen its anti-corruption efforts since July 2011
Amid Egypt’s strengthened effort to combat corruption, the United Nations Office on Drugs and Crime (UNODC), in close partnership with the National Coordinating Sub-Committee for Preventing and Fighting Corruption, launched today a national anti-corruption media campaign. The campaign which will be aired intensively, around 650 times daily, through various national and private TV channels during peak times especially in Ramadan. The campaign will inform on a new hotline to report corruption and encourage citizens to stand against and fight corruption. The campaign falls within the framework of implementing Egypt’s Anti-Corruption Strategy and will run until the end of July.
The campaign includes four TV Public Service Announcements (PSAs), with each one tackling a different form of corruption. Such forms include goods’ price manipulation to secure greatest gain, and corruption in the education and medical sectors. The campaign also includes a TV jingle to be aired next week. It is aimed at reversing the negative images portrayed in the PSAs and instill positive behaviors instead. In addition, billboards will be installed in the coming weeks, and animated infographics developed soon, with the purpose of providing viewers more information on corruption.
The campaign is the second National Anti-Corruption Media Campaign developed by UNODC. The first campaign was aired last Ramadan, and attracted more than 55 million viewers. UNODC has been providing technical assistance to Egypt to strengthen its anti-corruption efforts since July 2011 under the project “Supporting Measures to Combat Corruption and Money Laundering, and to Foster Asset Recovery, in Egypt”. UNODC has a fruitful cooperation with the Administrative Control Authority, the Ministry of Justice, Ministry of Interior, the Public Prosecutor's Office and the Egyptian Money Laundering and Terrorist Financing Combating Unit. Around 55 specialized anti-corruption workshops and training sessions were provided by UNODC to approximately 2,250 officials to build their capacity in preventing and fighting corruption. Legal and institutional anti-corruption topics were also discussed.
This UNODC project is funded by the European Union and the Government of Canada.
Distributed by APO Group on behalf of UN Information Centre in Cairo.