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The National Basketball Association (NBA) (https:\/\/www.NBA.com) and YouTube (https:\/\/www.YouTube.com) today announced the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa. In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals and The Finals, the NBA Africa YouTube channel (https:\/\/bit.ly\/2Y9m0fa) will celebrate the impact of African players in the NBA. The channel will also showcase the league’s long history of growing basketball at all levels across the continent and using the game as a platform to inspire and empower African youth.<\/p>\n\n
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The first two live game broadcasts on the new NBA Africa YouTube channel will take place on Sunday, March 24 and will feature the Charlotte Hornets hosting the Boston Celtics at 12:00am (CAT) followed by the L.A. Clippers visiting the New York Knicks at 6:00pm (CAT).<\/p>\n\n
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The channel will feature original and archived programming, including a collaboration with Africa-based YouTube creators on original content, a customized weekly magazine show and NBA documentaries featuring current and former African players and legends. <\/p>\n\n
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“The NBA Africa YouTube channel is yet another important milestone for the NBA in Africa and will allow more fans to access our games, live and on demand, across the continent,” said NBA Vice President and Managing Director for Africa, Amadou Gallo Fall. “As we enter the home stretch of the NBA season and teams fight for playoff positioning, we look forward to bringing the excitement of the NBA to more fans in sub-Saharan Africa while celebrating the NBA’s rich history and bright future in Africa.”<\/p>\n\n
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“From inception, YouTube has been a hub for fans to catch up on moments and coverage from their favorite sports,” said Manager of YouTube Partnerships in Africa, Dayo Olopade. “We are delighted to be partnering with the NBA to bring the action and inspiration of basketball to our audience in Africa. We hope NBA fans on the continent enjoy watching the live games and commentaries on YouTube.”<\/p>\n\n
The NBA’s partnership with YouTube goes back more than a decade when it became the first professional sports league to partner with YouTube and launch its own channel in 2005, and the first to join YouTube’s “Claim Your Content” program in 2007. Last year, YouTube TV became the first presenting partner of NBA Finals and WNBA Finals. To date, the NBA YouTube channel has generated more than 5.4 billion views.<\/p>\n\n
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The NBA has a long history in Africa and opened its African headquarters in Johannesburg, South Africa in 2010. Opening-night rosters for the 2018-19 NBA season featured 13 African-born players, and there are more than 80 current and former NBA players from Africa or with direct family ties to the continent, including Naismith Memorial Basketball Hall of Famers Hakeem Olajuwon (Nigeria) and Dikembe Mutombo (Democratic Republic of Congo). <\/p>\n\n
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Last month, the NBA and FIBA announced their plan to launch the Basketball Africa League (BAL) (https:\/\/on.NBA.com\/2CtYv7d), a new professional league featuring 12 club teams from across Africa. The BAL will build on the NBA’s existing grassroots and elite basketball development initiatives on the continent, including the Jr. NBA, Basketball Without Borders (BWB) Africa and The NBA Academy Africa. <\/p>\n\n
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Since The NBA Academy Africa opened in May 2017 (https:\/\/on.NBA.com\/2W90Lbt), 25 elite male prospects ages 14-20 have received scholarships and training after scouting programs conducted with local federations across the continent. Three NBA Academy Africa graduates have gone on to commit to NCAA Division 1 schools.<\/p>\n\n
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The NBA has held three sold-out Africa Games, in Johannesburg in 2015 and 2017 and in Pretoria in 2018, in support of charities including UNICEF, the Nelson Mandela Foundation and SOS Children’s Villages South Africa (SOSCVSA). Through NBA Cares, the NBA has created 87 places for children and families to live, learn and play in seven African countries.<\/p>\n\n
<\/p>","publish_date":"2019-03-20 12:58:45","pinned_expiry":"3","press_type":"normal","source_name":"National Basketball Association (NBA)","source_slug":"national-basketball-association-nba","source_logo":"ca601fd1d4210da","source_lang":"en","source_subdomain":null,"city_name":null,"country_name":null,"media_url":"https:\/\/www.africa-newsroom.com\/press\/media\/nba-and-youtube-partner-to-launch-live-games-on-leagues-first-channel-dedicated-to-fans-in-subsaharan-africa?lang=en","images":[{"id":"25605","created":"2019-03-20 12:45:27","updated":null,"created_by":"1","ordering_count":"11685","media_press_id":"81830","media_file_id":"23ae9bf6bb16e2f","media_type":"i","media_video_id":null,"media_video":null,"media_video_type":null,"no_views":"23","no_shares":null,"no_download":"67","media_id":"25605","file_id":"23ae9bf6bb16e2f","folder_id":"1372","type":"i","name":"Kemba Walker - Charlotte Hornets - Credit NBAE-Getty Images.jpg","filename":"5dea74b0263c35527f80bf486adbedf1.jpg","path":"{{ url:site }}files\/large\/5dea74b0263c35527f80bf486adbedf1.jpg","extension":".jpg","mimetype":"image\/jpeg","description":"","alt_attribute":"","download_count":"67","media_description":"Kemba Walker - 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Franco-Gabonese entrepreneur Nicolas Pompigne-Mognard is the founder of the APO Group (www.apo-opa.com), a leading media relations consulting firm and press release distribution service in Africa and the Middle East. The company, which Pompigne-Mognard founded in 2007, employs close to 80 employees across its offices in Switzerland, Dubai, Senegal and Hong Kong, and has an annual turnover of several million dollars. APO's bluechip clients include GE Africa, Dangote Group and DHL among others.<\/p>\n\n
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Nicolas Pompigne-Mognard recently stepped down as CEO of APO Group, and will now assume the position of Chairman, focusing on delivering high-level counsel for APO Group clients and developing his own investment fund dedicated to Africa.<\/p>\n\n
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He recently recounted the story of APO's early beginnings and mused on the evolution of the media relations business in Africa.<\/p>\n\n
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Read the full interview published by Forbes: https:\/\/www.forbes.com\/sites\/mfonobongnsehe\/2018\/12\/07\/the-gabonese-journalist-who-built-a-multi-million-dollar-media-relations-company<\/a><\/p>\n\n <\/p>\n\n Abstract of the interview:<\/strong><\/p>\n\n <\/p>\n\n (…) I was a journalist. I studied law. I really was not prepared to create, much less develop a multinational company. I built APO Group from my living room - literally - and during the first years I had to be the IT manager, the sales consultant, the PA, HR, Finance, Marketing - everything. I had to learn it all from scratch. Not to mention, my English was very poor. (…)<\/p>\n\n <\/p>\n\n (…) Ten years ago, I was in the European headquarters of PR Newswire, in London. At the time, they were considered the leading global press release distribution service and there I was explaining to several of their senior executives how Africa will soon represent a huge market for press releases - and why it was time for them to invest in the continent. It was 2008, remember, and they basically laughed at me. (…)<\/p>\n\n <\/p>\n\n (…) There are around 440 US companies and 480 German companies who have been operating in South Africa for several years now. Today, most of them are planning their expansion across the continent to get their chunk of this huge untapped market. (…)<\/p>\n\n <\/p>\n\n (…) The days where media houses could rely on advertising as a sole revenue stream are long gone. Consumers are not browsing for advertisements - they are browsing for content (…)<\/p>\n\n <\/p>\n\n (…) In the last few years, big international media players have started to come to Africa. CNBC, Euronews, Forbes, CNN and BBC have all increased their presence on the continent. The Washington Post announced this week they will be opening a new office in West Africa. (…) If the international media can see the potential, the African media needs to make sure it keeps up. (…)<\/p>\n\n <\/p>\n\n (…) Our turnover grew by 50% in 2017 and is projected to grow by 60% in 2018. Our press release distribution activity grew by 44% in volume in 2017 and is projected to maintain that growth in 2018, while our advisory division is projected to grow by 50% in 2018. (…)<\/p>\n\n <\/p>\n\n (…) I would say my greatest accomplishment is to have turned my 10,000 euros of savings - which I invested to create APO in 2007 - into a multimillion-euro business without the aid of any loans or investors. That means that, 11 years later, I’m still the 100% owner of my company. (…)<\/p>\n\n <\/p>\n\n (…) As we’ve seen, the situation in Africa is such that, in many ways, we are the right company at the right time with the right services on the right market. (…)<\/p>\n\n <\/p>\n\n (…) I always knew that someday I would have to hand the reins to a “professional CEO” so he or she could make sure the company realises its potential.<\/p>\n\n <\/p>\n\n The new CEO I have appointed, Lionel Reina (…) is the former Vice President and General Manager for Eastern Europe, the Middle East and Africa at Orange Business Services, the B2B division of French telecoms giant Orange. He has also served as Middle East Director in the Gulf region for Accenture. (…)<\/p>\n\n <\/p>\n\n (…) If there are two things common to most self-made entrepreneurs, it’s hard work and resilience. If it was easy, everybody would have already done it. If it was easy, it wouldn’t have any value. (…)<\/p>\n\n <\/p>\n\n Read the full interview published by Forbes: <\/strong>https:\/\/www.forbes.com\/sites\/mfonobongnsehe\/2018\/12\/07\/the-gabonese-journalist-who-built-a-multi-million-dollar-media-relations-company<\/a><\/p>\n","publish_date":"2018-12-10 13:18:15","pinned_expiry":"4","press_type":"normal","source_name":"Forbes","source_slug":"forbes","source_logo":"abccb72f36e6db0","source_lang":"en","source_subdomain":null,"city_name":null,"country_name":null,"media_url":"https:\/\/www.africa-newsroom.com\/press\/media\/forbes-the-gabonese-journalist-who-built-a-multimillion-dollar-media-relations-company?lang=en","images":[{"id":"21984","created":"2018-12-10 15:53:46","updated":null,"created_by":"1","ordering_count":"10048","media_press_id":"75502","media_file_id":"06c6a052e3872db","media_type":"i","media_video_id":null,"media_video":null,"media_video_type":null,"no_views":"1","no_shares":null,"no_download":"67","media_id":"21984","file_id":"06c6a052e3872db","folder_id":"966","type":"i","name":"forbes_large.jpg","filename":"cdbe8f0a9602de15b92bfcddedacae62.jpg","path":"{{ url:site }}files\/large\/cdbe8f0a9602de15b92bfcddedacae62.jpg","extension":".jpg","mimetype":"image\/jpeg","description":"","alt_attribute":"","download_count":"77","media_description":"Forbes interviews the founder of APO Group","media_lang":"en","media_description_default":"Forbes interviews the founder of APO Group","folder_name":"Forbes Africa","folder_slug":"forbes-africa"},{"id":"21985","created":"2018-12-10 15:53:46","updated":null,"created_by":"1","ordering_count":"10049","media_press_id":"75502","media_file_id":"ac77563a374bf1c","media_type":"i","media_video_id":null,"media_video":null,"media_video_type":null,"no_views":"4","no_shares":null,"no_download":"83","media_id":"21985","file_id":"ac77563a374bf1c","folder_id":"79","type":"i","name":"Nicolas_Pompigne_Mognard_Founder_of_APO_Group.jpg","filename":"6b482794d9b24cca33f04ffd861d2875.jpg","path":"{{ url:site }}files\/large\/6b482794d9b24cca33f04ffd861d2875.jpg","extension":".jpg","mimetype":"image\/jpeg","description":"","alt_attribute":"","download_count":"1445","media_description":"Nicolas Pompigne-Mognard is the founder of the APO Group","media_lang":"en","media_description_default":"Nicolas Pompigne-Mognard is the founder of the APO Group","folder_name":"APO (African Press Organization) ","folder_slug":"apo-african-press-organization-"}],"videos_count":0,"images_count":2,"documents_count":0,"links":[{"id":"18409","created":"2018-12-10 15:53:46","updated":null,"created_by":"1","ordering_count":"8329","link_press_id":"75502","link_type":"online","link_url":"https:\/\/www.forbes.com\/sites\/mfonobongnsehe\/2018\/12\/07\/the-gabonese-journalist-who-built-a-multi-million-dollar-media-relations-company","link_label":"a:4:{s:2:\"en\";s:43:\"Read the full interview published by Forbes\";s:2:\"fr\";s:0:\"\";s:2:\"pt\";s:0:\"\";s:2:\"ar\";s:0:\"\";}"},{"id":"18410","created":"2018-12-10 15:53:46","updated":null,"created_by":"1","ordering_count":"8330","link_press_id":"75502","link_type":"online","link_url":"https:\/\/www.apo-opa.com\/","link_label":"a:4:{s:2:\"en\";s:17:\"APO Group website\";s:2:\"fr\";s:0:\"\";s:2:\"pt\";s:0:\"\";s:2:\"ar\";s:0:\"\";}"}],"links_count":2,"media_count":4,"expired":true},{"id":"75146","created":"2018-12-03 10:00:40","press_id":"75146","press_headline":"APO Group Appoints Former Orange Africa and Middle East Senior Executive as CEO","press_sub_heading":"Lionel Reina\u2019s appointment is a signal of the company\u2019s ambitions as it moves into the next phase of its development","press_logo":null,"press_lang":"en","press_email_template_id":"14","press_slug":"apo-group-appoints-former-orange-africa-and-middle-east-senior-executive-as-ceo","press_body":" APO Group (www.apo-opa.com), the leading media relations consultancy and press release distribution service in Africa and the Middle East, today announced the appointment of Lionel Reina as Chief Executive Officer (CEO).<\/p>\n\n <\/p>\n\n <\/p>\n\n Picture of Lionel Reina: https:\/\/bit.ly\/2BK9fhX <\/p>\n\n <\/p>\n\n Founder and 100% owner of APO Group, Nicolas Pompigne-Mognard, 43, will become Chairman. His focus will be on delivering high-level counsel for APO Group clients and developing his own investment fund dedicated to Africa.<\/p>\n\n <\/p>\n\n Lionel Reina has over 25 years of senior management experience and has a strong history of providing effective leadership and delivering significant growth.<\/p>\n\n <\/p>\n\n From 2003 to 2012, he was Vice President and General Manager for Eastern Europe, the Middle East and Africa at Orange Business Services, the B2B division of French telecoms company Orange – a remit that covered more than 80 countries. He was made General Delegate and Chairman of the Board of Orange Business Saudi Arabia in 2012.<\/p>\n\n <\/p>\n\n In 2013, Lionel Reina was appointed Middle East Director in the Gulf region for Accenture. More recently, he was Managing Director Benelux for Damovo which was acquired by Eli Global in July 2018.<\/p>\n\n <\/p>\n\n In 2011, Lionel Reina was named as one of the Top 10 networking senior executives on the coveted ‘Power List’ compiled by Network Middle East Magazine.<\/p>\n\n <\/p>\n\n The appointment was acknowledged with a photo of Lionel Reina displayed on the NASDAQ Tower in New York's Time Square. The NASDAQ Tower is considered the most visible LED video display in Times Square and is one of the most valuable advertising spaces in the world. APO Group has been in a strategic partnership with NASDAQ OMX's GlobeNewswire since 2014.<\/p>\n\n <\/p>\n\n Picture of Lionel Reina on the Nasdaq Tower: https:\/\/bit.ly\/2KQwNEZ<\/p>\n\n <\/p>\n\n As CEO of APO Group, the 50-year-old assumes operational responsibility for all aspects of the business and will look to grow its portfolio of clients and continue its international expansion and digital transformation - building on the company’s extraordinary successes over the last 11 years.<\/p>\n\n <\/p>\n\n Lionel Reina’s appointment is a signal of the company’s ambitions as it moves into the next phase of its development.<\/p>\n\n <\/p>\n\n Since its formation in 2007, APO Group has quickly become the most influential and reputable media relations consulting firm in Africa and the Middle East through its pioneering press release distribution and innovative monitoring solutions. Its global advisory services allow organizations from all over the world to harness the potential of media by developing strategic communications plans that help to build positive connections with key audiences.<\/p>\n\n <\/p>\n\n APO Group can count Facebook, Hilton and PwC among more than 300 prestigious clients - and 57 of the biggest global PR agencies regularly rely on APO Group’s media expertise to increase their clients’ exposure.<\/p>\n\n <\/p>\n\n APO Group has built strategic partnerships with Bloomberg, Getty Images, CNBC Africa and many other international media organizations, and is also the main Official Sponsor of World Rugby’s African association, Rugby Africa.<\/p>\n\n <\/p>\n\n “This is the right time for APO Group to bring in a professional CEO as we continue to grow,” said Pompigne-Mognard, Chairman, APO Group. “Lionel has a fantastic track record in helping companies scale up quickly and break new ground. I have known Lionel for many years, and from the moment I decided to change my role, I was certain he was the right person to help change the narrative of APO Group and move us forward to the next level and beyond.”<\/p>\n\n <\/p>\n\n “This is a great opportunity and I want to personally thank Nicolas for the trust he has placed in me,” said Lionel Reina, Chief Executive Officer, APO Group. “I’ve been following the progress of APO Group for years and been hugely impressed by their approach to innovation and willingness to stay ahead of the competition. I want to ensure we keep our strong customer focus and build on our reputation as a global consultancy with unique experience and relationships across the media landscape.”<\/p>\n\n <\/p>\n\n Biography of Lionel Reina: https:\/\/bit.ly\/2rfNuQW<\/p>\n\n <\/p>\n\n Biography of Nicolas Pompigne-Mognard: https:\/\/bit.ly\/2KI3Xq1<\/p>\n\n <\/p>\n\n Watch the video: https:\/\/www.youtube.com\/watch?v=BijmMLyNzS8<\/p>\n","publish_date":"2018-12-03 10:05:02","pinned_expiry":"3","press_type":"normal","source_name":"APO Group","source_slug":"apo-group","source_logo":"76f5c18924dae40","source_lang":"en","source_subdomain":"apo-african-press-organization","city_name":null,"country_name":null,"media_url":"https:\/\/apo-african-press-organization.africa-newsroom.com\/press\/media\/apo-group-appoints-former-orange-africa-and-middle-east-senior-executive-as-ceo?lang=en","images":[{"id":"21992","created":"2018-12-10 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Youth Ruggers in Zambia Making a Difference in Society","press_sub_heading":"The young players have since early 2018 been volunteering for bi-monthly clean ups at a local community centre named Caleb Centre for Children with Autism","press_logo":null,"press_lang":"en","press_email_template_id":"14","press_slug":"rugby-youth-ruggers-in-zambia-making-a-difference-in-society","press_body":" As Schools in Zambia re-open on Monday 13th May, 2019, some young ruggers from the DieHardRugby Academy in Kabwe have taken it upon themselves to make a difference in their society. 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